Why should Customer Experience be a priority for you in 2022?

Times have changed. In the past, it was easier to create a product and take it into the market. The product could be a Unique Selling Proposition (USP) it itself, in a market of few players.

But today, similar products or services could be duplicated easily, or offered by many service providers. If this doesn’t convince you, let’s look at the social audio space as an example. One minute there was one very popular social audio platform called Clubhouse, but now there are so many others, and you can bet we will see many more in…