Want your customers coming back to buy? Learn from this Barbershop

If customer management is a bird, the two wings you need to fly are customer acquisition and customer retention. You need to expand your customer base and also keep your customers returning to buy your products / pay for your services.

Interestingly, it is this customer retention half of the equation that is often missing in a lot of businesses, strategies that help you keep the customers you’ve invested in acquiring.

There’s this barbershop in Brierly Hill — UK called Faders. This is the only barber shop I choose to go to for so many reasons, and I realised there were a number of strategies the business owner Mark, had put in place to keep customers like myself coming back for a haircut, every so often.

What Mark has done with Faders is simple, yet smart. The result is a continuous influx of customers into his high-street located barbershop. Let’s learn customer retention strategies from Mark.

5 customer retention strategies you can use right away

Can you see the effect of these 5 simple customer retention strategies Mark has applied in his business? But it must be mentioned that he is an absolute gentleman with a great customer-centric culture and passion for keeping his customers happy. This is very important in customer retention, delivering exceptional customer services.

Questions for you to think about

If the above made you think, you know you value the importance of customer services, customer excellence and customer retention in business. A tool that will help you deliver excellently to your customers and keep them coming back is our CRM solution called MyCo.

Why don’t you check it out and see how it can help you in your business?

MyCo is all-in-one solution and simple CRM tool to help you operate and grow your business.