The customer that said they’ll get back to you, but never did. Another sale lost?

A customer’s unwillingness to buy your products/services isn’t always due to lack of interest. It may just not be the right time for the customer, but without understanding how the customer journey or timeline works, you may not see the possibility of a future sale. It is this lack of foresight that leads businesses to either try forcing a customer to make a purchase they’re not ready for, or abandon the sale opportunities. So what do you do as a business to handle these situations?