Good product, good service, bad quality = The road to hell

Customer disatisfaction is not just a consequence but a route to many other problems.

Think about it! A disatisfied customer may stop buying from you, eventually leave (customer churn), reward you with very poor customer reviews, share their poor experiences with others about your brand (negative word of mouth) and even discourage others from buying from you (brand damage). That’s not even an exhaustive list as it can lead to several other known and unknown problems that cripple your business growth. And if you continue operating…