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Every leading brand in the marketplace understands the importance of after-sale, a crucial stage after a purchase is made, where customers justify their spend. Whatever happens here can result in a satisfied customer or a totally disatisfied experience.

So how can you leverage after-sale opportunities to keep your customers satisfied and coming back to buy from you again? This is what we’ll explore in this article and we hope you find it insightful in growing a successful business.

Customer psychology experts will tell you that customers buy on emotions, and justify later with logic. It is at this point the…


Becoming enlisted on Zoom’s App Marketplace is no simple feat, but any software that meets Zoom’s security and technical requirements could successfully become enlisted on the Zoom App Marketplace after rigorous testing and evaluation by Zoom’s technical department. And this is why we’re publicly sharing this news today as MyCo has fulfulled all Zoom’s requirements becoming the latest software addition on Zoom’s App Marketplace.


Customers want simplicity. The moment your customer struggles through difficulties in any of your processes, they are already contemplating finding a simpler option. In fact, they may already have made up their mind — to go elsewhere.

A seamless customer experience is super-important especially for brands who are serious about winning and retaining their customers. When your customer can interact with you seamlessly, buy from you easily and get your support easily, you know they will come back again to spend. But not just that, they’ll share the experience with others and most likely introduce your brand to others too…


A customer’s unwillingness to buy your products/services isn’t always due to lack of interest. It may just not be the right time for the customer, but without understanding how the customer journey or timeline works, you may not see the possibility of a future sale. It is this lack of foresight that leads businesses to either try forcing a customer to make a purchase they’re not ready for, or abandon the sale opportunities. So what do you do as a business to handle these situations?

A business owner once expressed interest in using our business automation tool (MyCo) to manage…


Customer disatisfaction is not just a consequence but a route to many other problems.

Think about it! A disatisfied customer may stop buying from you, eventually leave (customer churn), reward you with very poor customer reviews, share their poor experiences with others about your brand (negative word of mouth) and even discourage others from buying from you (brand damage). That’s not even an exhaustive list as it can lead to several other known and unknown problems that cripple your business growth. …


In a world where women had been forced to take the backseat in industry, recent times have shown the emergence of women rising up in the society to effect change, lead industry initiatives and empower communities.

It is for this reason the Make ’Em Stare (MES) Women’s Exhibition Show taking place in London (United Kingdom) this Sunday the 15th of August 2021 carries significance. …


Boohoo is one online retailer I will never forget, and it is no surprise they are a fast growing retailer in the fashion space. Let us share an interesting experience with this fashion store to illustrate some business lessons from a customer service perspective.

My wife ordered a bag from the fashion retailer’s online store only to receive a bag with a slightly faulty handle. Unfortunately, the bag was for her mum, who was travelling the next day. …


Don’t be fooled (again)! No customer wakes up in the morning with a priority to spend their money in your store (physically or digitally). What they are really after is the product, the service, the sensation, the experience. And as soon as they realise they can get ALL that without spending anything or spending much less, they won’t hesitate to consider an alternative. But that’s with the assumption your customer always gets to a point where they are ready to buy.

For many customers, all they do is windowshop, visiting your store, sales page or social media page, but are…


Validation and endorsement can accelerate decision making in every customer. Hearing the experience of another customer can immediately cause an undecided customer to hit your ‘Purchase’ button. But how can you leverage validation and endorsements to convince undecided customers into buying from you? This is exactly what this article is about and we will share a few tips that work for many businesses we’ve worked with.

The difference between Reviews, Testimonials and Customer Success Stories

Every customer needs proof before they are convinced to buy. Proof comes in various ways, one of them being validation from other customers. …


If you’re one of those who have invested time, funds and possibly hired a social media content creator to help you promote your business, but eventually got frustrated at the lack of sales, you’re not alone. I have been there before, and it took a conscious effort to focus on activities that do generate sales.

Every social media platform has turned into a digital marketplace, with so many businesses promoting one type of product or service or the other. But don’t be fooled, marketing doesn’t always translate into sales, and while a lot of businesses have leveraged the opportunities social…

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MyCo is all-in-one solution and simple CRM tool to help you operate and grow your business.

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