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Every leading brand in the marketplace understands the importance of after-sale, a crucial stage after a purchase is made, where customers justify their spend. Whatever happens here can result in a satisfied customer or a totally disatisfied experience.

So how can you leverage after-sale opportunities to keep your customers satisfied…


Becoming enlisted on Zoom’s App Marketplace is no simple feat, but any software that meets Zoom’s security and technical requirements could successfully become enlisted on the Zoom App Marketplace after rigorous testing and evaluation by Zoom’s technical department. …


Customers want simplicity. The moment your customer struggles through difficulties in any of your processes, they are already contemplating finding a simpler option. In fact, they may already have made up their mind — to go elsewhere.

A seamless customer experience is super-important especially for brands who are serious about…


A customer’s unwillingness to buy your products/services isn’t always due to lack of interest. It may just not be the right time for the customer, but without understanding how the customer journey or timeline works, you may not see the possibility of a future sale. It is this lack of…


Customer disatisfaction is not just a consequence but a route to many other problems.

Think about it! A disatisfied customer may stop buying from you, eventually leave (customer churn), reward you with very poor customer reviews, share their poor experiences with others about your brand (negative word of mouth) and…


In a world where women had been forced to take the backseat in industry, recent times have shown the emergence of women rising up in the society to effect change, lead industry initiatives and empower communities.

It is for this reason the Make ’Em Stare (MES) Women’s Exhibition Show taking…


Boohoo is one online retailer I will never forget, and it is no surprise they are a fast growing retailer in the fashion space. Let us share an interesting experience with this fashion store to illustrate some business lessons from a customer service perspective.

My wife ordered a bag from…


Don’t be fooled (again)! No customer wakes up in the morning with a priority to spend their money in your store (physically or digitally). What they are really after is the product, the service, the sensation, the experience. And as soon as they realise they can get ALL that without…


Validation and endorsement can accelerate decision making in every customer. Hearing the experience of another customer can immediately cause an undecided customer to hit your ‘Purchase’ button. But how can you leverage validation and endorsements to convince undecided customers into buying from you? …


If you’re one of those who have invested time, funds and possibly hired a social media content creator to help you promote your business, but eventually got frustrated at the lack of sales, you’re not alone. …

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MyCo is all-in-one solution and simple CRM tool to help you operate and grow your business.

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